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As search engine (SE) engineers constantly battling spammers and their techniques, Search Engine Optimization (SEO), nowadays is more about how to avoid being penalized than how to “optimize” your web site. You must pay attention to a few things; otherwise, you might become a unwilling victim in SE's war against spammers. With this in mind, we would like to summary various TIPS you could do or should not do in three categories: MUST, RECOMMENDED, AVOID


As we have mentioned in the previous guide, this TIP summary is about how you can “optimize” your site internally and has nothing to do with how you could increase your PRs through external links.

You should get as many backlinks as possible and then try your best not getting penalized. A penalized site with a higher PR is useless.